$$$ Don’t Buy Premier League Football Success

I recently gave an interview to Bloomberg TV about Sky's sponsorship of the Premier League


Here are some highlights:

England’s Premier League, the world’s richest soccer competition, is discovering its billions don’t necessarily bring victories. 

A lack of English clubs in the Champions League may hurt sponsors and broadcasters, according to London-based branding consultant Jonathan Gabay. UniCredit, MasterCard, Gazprom, PS4, Nissan, Heineken, Adidas and HTC are the main marketing backers of the tournament. 

“Local supporters want to watch home teams,” said Gabay, the author of books including “Brand Psychology.” “Continuing lack of success of English Premier League clubs in the Champions League potentially means lower U.K. television ratings. Low ratings equates to fewer would-be brand buyers.” 

Read the complete article here