To brands, your mind
is an open book
Brand Psychology explains and explores the science of influence, It shows how psychology effects every aspect of modern commercial, social, cultural life.
Written for both professionals and academics, Brand Psychology blends fascinating practical case studies with new insights into classical marketing and psychology theories.
The definitive guide, Brand Psychology reveals the latest practical thinking in neuromarketing, brand trust, consumer psychology, corporate authenticity, media management, sales psychology, behavioural studies, reputation management, employee branding, the CEO brand, and much more.